Speedo in Licensing Deal With Mitsui & Co.

Published: Tuesday, January 02, 2007 Speedo in Licensing Deal With Mitsui & Co.
By Samantha Conti

Speedo has formed a new strtegic alliance in Japan with Mitsui & Co. Ltd. The deal will begin June 1st. Mitsui is one of the largest enterprises in Japan. As part of the deal, Goldwin Inc. has been granted the exclusive licensing and distribution rights for the core Speedo product categories of swimwear, apparel and equipment. Speedo’s current licensee in Japan is Mizuno Corp and they will no longer work together as of May 31.

I think this article showed a good example of licensing. It also shows how companies can change licensing deal with other licensee's. I think it was a smart idea for Speedo to join with Mitsui because they are a large enterprise and only good come from this.


Melissa D'Elia