Paris Hilton Builds on Risque Lifestyle

By: WWD
By Julee Greenberg
NEW YORK — Parents probably don't want their teenage daughters to become as notorious as Paris Hilton, but will they want them to dress like her?

Retailers are about to find out, since the actress/model/famous-for-being-famous Hilton is about to become the latest celebutante to launch her own line of contemporary sportswear and lingerie (including undies — perhaps destined for free-as-the-breeze former pal Britney Spears).

The collections will be introduced at retail for fall 2007.

I am not sure how this line is going to do because she is one of those celebrities that people are not to fond of. It is possible that her line could do well just because of the fact that consumers want to dress like celebrities and wearing one of their lines is as close as someone could get.One good thing is she has lingerie and their are not many celebrities who have lingerie lines, so she could do very well in that department. But since she licensed out her whole name it could be very successful line, but she is envolved with the designers, but who knows how long that is going to last! We just have to wait and see when the line comes out!!!!

By: Brittany Miguel