ENYCE Gets Accessories

Friday, March 16, 2007

Enyce, the streetwear brand owned by Liz Claiborne Inc., has signed two new licensing agreements. The first is with Amiee Lynn Inc. to manufacture a line of junior accessories under the Enyce brand. The collection will include handbags, travel bags, belts, hats, jewelry and soft accessories, launching at retail in spring 2008. The other license is with Gina Group LLC to manufacture juniors and girls'footwear and hosiery under the Enyce name. The footwear line will include fashion athletic sneakers, vulcanized shoes, dress and casual sandals, ballet flats and rubber flip-flops for ladies and girls. The hosiery collection will include footless tights and leg warmers, as well as athletic and fashion athletic legwear. The footwear and hosiery will launch to the trade in August and will be sold at department and specialty stores in February.

I think its a good idea for any clothing company to get involved with setting up an accessories line. You see almost every brand today with an accessories line, and Enyce has made a good choice is starting one especially now. Encye has gone with out the line for a while now so their customers have been waiting for this. With the summer almost here their customers will want to shop their accessories line. I think this will benefit the Encye brand.

by Melissa D'Elia