Gwen Stefani Dives Into Fragrance

Gwen Stefani has teemed up with Coty Prestige to create her first fragrance named "L". Stefani already has clothing line called L.A.M.B which has generated $100 million dollars in sales. Stefani's fragrance which was closely created with Firmenich is comprised of hyacinth, white freesia, fresh pear, violet leaves, jasmine petals, blossoms, and peach skin. The "L" fragrance which stands for love will be the "classic" fragrance out of the five she is currently working on. It will be sold for six weeks exclusively in Nordstrom.

I am really happy that Stefani has expanded her business into fragrances. Her clothing line has become so successful that it is only right that Stefani dive into the industry. I really love how Stefani incorporates her family into all of her endeavors. The idea that the fragrance smell is comprised of scents that her mother had or planted ,for example, sweet peas, really shows how scents are associated with memories. Consumers really respond to Stefani because they can relate to her as a hip, trendy, family oriented person.Her products actually having meaning and purpose to their creations. When it comes to Stefani, I do not feel that I am being "marketed" to. She's the real deal.

By Danielle Douglas-Jones