Girls Gone Wild To Launch Apparel Collection For Men And Women
January 25, 2007 2:25 p.m. EST
Shaveta Bansal - All Headline News Staff Writer

New York, NY (AHN) - Lifestyle video entertainment company, Girls Gone Wild, has announced its plans to launch contemporary apparel collection for men and women. The collection line, which includes sportswear, loungewear, intimate apparel and swimwear, will make its debut at international trade show MAGIC in February 2007.
According to the company, the swim collection has been designed by leading fashion designer Ashley Paige, famous for her handmade knit bikinis, and the loungewear and intimate apparel have been designed by BB Originals.
The design team will be headed by celebrity stylist, Jennifer Mallini and the sales efforts will be taken care of by Maury Winnick.
"The Girls Gone Wild's brand has become a celebrity and icon in its own right," says Joe Francis, founder of the company. "The clothing collection is our next step for continuing the growth of the brand and the affinity with our fans; there's a little Girls Gone Wild in every woman and our clothing line helps them to express that."
Retail price for tops will range in between $32 to $72; outerwear, $98 to $198; bottoms from $72 to $148.

I feel this is a great opportunity for girls gone wild. It sounds like it will be a very young, trendy and sexy line that a lot of girls will be interested to see. There targeting a wide range of women of all ages and yet still keeping the men in min. They are making a wide variety of clothing from intimates to sportswear and are basically covering all the bases. I feel this is a great way to jump start the company and inrease profit. Having different talent running the show gives it more of an edge. it's unexpected and that's why I think people will be interested in seeing it. I feel the tradeshow will help boost it's image and get the name reallty out there. It's debuting this February which is in a week. If the line is successful I feel the company will have a lot of licensing opportunites heading its way.

By: Michelle Petreski