Calvin Klein Tees Off With Windsong-Assignment #2

Calvin Klein Tees Off With Windsong
Published: Friday, January 26, 2007
By Marc Karimzadeh
NEW YORK — Calvin Klein Inc. is stepping onto the fairway.CKI inked a licensing deal with Windsong Sport LLC, the division of the Windsong Allegiance Group, to launch the Calvin Klein Golf collection. Windsong will manufacture and distribute the line, which will be part of the company's better-priced white label assortment and include women's and men's golf apparel as well as accessories. Windsong Sport president Fran Matthews also will become president of the company's new Calvin Klein Golf division. http://www.wwd.com/search/article/112214?query=licensing

I feel that Calvin Klein's new golf line can definitely become successful because it is already a very well respected brand. Calvin Klein's jeans are extremely well known that this new collection should not have a problem getting publicized. After researching Windsong Allegiance Group, it was evident that they licensed and with a variety of private labels such as Alexander Julian Private Reserve, Alexander Julian American Modern, Alexander Julian Colours, Como Sport, Pivot Rules, Navy Cutter, Pennant, Windsong, Stanley Blacker and Hawaiian Tropic. Calvin Klein will help the publicity of Windong Allegiance. The Windsong Allegiance Group has expertise in the golf industry already so I think it was a good licensing agreement between both companies.
It was stated that that retail price for the women's Calvin Klein Golf line ranges from $80 to $100 for pants, $100 to $225 for sweaters and $75 to $80 for knits. These prices are not very expensive which will benefit the sales for the merchandise. This Calvin Klein line is expected to launch next holiday season and I think it will be a success.

Stephanie Faber