Coach Launching 1st Scent

Coach to Launch 1st Scent

WWD, January 19, 2007. By Julie Laughton

To all you Coach fans out there that think you have it all, Think Again. Coach, a company founded as a leather goods firm, has decided to add more customer value by entering the world of beauty. Coach’s first perfume will be produced through a license with BeautyBank, a divison of Estee Lauder Cos. It is a scent that is untraditional yet timeless that gives the feeling of high expense, but little maturity. The bottle design and colors are inspired by the Coach Resort Collection. The perfume collection consists of a 1.7-oz. eau de parfum spray for $68, a 8-ml purse spray at $42, and a 0.15-oz. solid perfume for $40. The purse spray is believed to be a great idea for Coach, especially since the company was founded as a handbag distributor. BeautyBank will also be setting their own achievement by producing these perfumes for it will be their first upscale project after making scent lines for Kohl’s Department Stores.

The perfume collection will be launched in March with an expectancy to increase sales and customer traffic in stores, with an estimated $20 million sales increase in one year. Coach’s entrance into the beauty world shows how companies are expanding their product width to appeal to more customers through licensing.

To get a sniff of this new perfume, look for the scent strip in fashion magazines this April!

Patrycja Targonski