Hanky Panky Unveils First Bra Line

By Karyn Monget
WWD

Hanky Panky has two things to celebrate for fall: its 30th anniversary in business and the launch of the first collection of bras bearing the Hanky Panky label. Known for sleek and comfortable nylon thongs of signature lace, as well as a range of classic and fashion daywear and sleepwear items, the Hanky Panky brand is a consistent bestseller at major department and specialty stores as well as boutiques, according to retailers.

The collection consists of four signature stretch lace styles that can be matched with boy-cut briefs or thongs, including the trademarked Most Comfortable Thong. Styles include a contoured underwire demi-cup, a contoured triangle number, a smooth contoured underwire style and a fashion underwire demi-cup with contrast stitching. Underwire bra sizes range from 32A to 36D. Soft-cup styles go to 36C. Solid colors include black, pink, chocolate, taupe, wedgewood blue and ruby for holiday selling. There also is a leopard-printed signature lace style trimmed with black lace and a center-front mini black satin ribbon bow.Several styles feature an "extra-support sling" at the base of the cup to lend additional support or place cookies to enhance push-up cleavage. Other special treatments include two strap sets at the back, one standard strap and one that is closer set, allowing each to be hooked together or be crisscrossed. First-year wholesale sales are projected at $5 million, said Brenda Berger, vice president of sales.

As a bra and fit specialist at Bloomingdale's, I know for a fact that this brand expansion will be very successful because Hank Panky products are so popular at the store. The Hanky Panky thongs are the number one panties at Bloomingdale's as well as Saks and Henri Bendel.
The brand is so popular that customers come in just for the thongs, therefore when the bras will be in the stores, the sales will skyrocket because women will finally be able to have matching bras to their Hanky Panky thongs.
It seems that the company has planned everything from a wide size range to convertible bras and varied colors and patterns.
Overall, this will definitely be a success and I will certainly be one of their first customers.

-By Marine Ravera-