color code.. in the bag.. top design

Benetton Group will introduce its first prescription glasses under the new licensing agreement with Allison SpA, inked last December, as a fun and colorful project called Dress Your Face.The line will be introduced at Mido, Milan's international eyewear exhibition running May 4 to 7. The concept behind the project is the versatility of the accessories, as the glasses can be ornamented in many variations.The line comprises six models featuring three different metallic styles each in golden, silver or gunmetal, with flexible temples. Three light rings can be superimposed to the frame, either covering its entire structure or circling only the lenses or their top half, for a total of 18 frames and 87 different bands. Benetton offers ombré, vivid, soft, opaque, shiny, speckled hues or two or three-color combinations, as well. There is also one version embellished with tiny Swarovski crystals.
I think that it is great that Benetton Group paired up with Allison SpA to complete this project. This new prescription eyeglass line seems like it is young, colorful, and fun. I wear glasses, and I used to hate shopping for them because I always felt like they were geeky looking. Recently, name brands have been creating cute young glasses, and that is exactly what this project Dress your face does. It is exciting to see more and more companys going in the direction of eyewear, in order to give the customer a wider selection and range. So all in all, I think that this collaboration is a great idea and I hope it is a success.

Jessica Kaplan