New York and Company

Inter Parfums is a licensing company that creates bath and body products for companies. Some of their clients include Quicksilver, Burberry, Lanvin, Paul Smith, Christina Lacroiz, Paul Smith, and S.T. Dupont. They have a new licensee and that is with New York and Company. The deal is split so that Inter Parfums takes care of the packaging, creation of the products and New York and Company will take care of the marketing and sellling of the products. The head of New York and Company has said that this is the best for brand expansion, as well as improve sales thru out the company. I think that this is great for New York and Company and a perfect example of licensing at work. This will be a profitable extenstion for the company as well as for Inter Parfums.

by Cristina Gadaleta