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Chanel Files Trademark Infringement Suit
Liza Casabona

Chanel Inc. filed a lawsuit in Manhattan federal court last week against Yellowstone Imports and unnamed individuals for allegedly infringing on its interlocking-C trademark for sunglasses. Yellowstone Imports applied for a trademark registration and already has been using a mark on sunglasses that consists of interlocking circles, according to court documents. Chanel alleged the interlocking-C mark used by Yellowstone is confusingly similar to its own registered trademark.

I totally understand Chanel's concern with other sunglasses having the interlocking C's on the side of their glasses. Although this line of sunglasses has already made Chanel 25 million dollars over the last five years I feel they are in danger of possibly loosing money in the future. While some people are brand loyal and only want the real thing, others will purchase Yellowstone Imports glasses and other knock offs instead because they are less expensive. I feel they need to come up with their own logo.

Kristy LoSacco